lured tourists (both Indian and foreign) to the picturesque state of Kerala, on the shores of the Arabian sea.
Slowly, other states like Tamilnadu, Orissa, Karnataka, Jharkhand, Madhya Pradesh etc saw
the potential in having more people visiting them and followed suit with ads that were drawn
up to lure visitors.
Apart from these state-wise promotions, there is the "Incredible India" campaign, which works to project India as a whole, to the world, as a great tourist destination. Given below is
a clever ad from India Tourism, with awesome copy to match the striking photo.
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