Interesting advertisements.

Recently, I am seeing some real nice work in advertising, which is not only original, but also thought-provoking and something to which we can connect.

Quite a welcome change from the usual boring stuff like Mr.Pipsqueak (Sachin.T) exhorting
us to go for Boost, because it is the secret of his energy. God, how I hate ads that have him.
No human-like quality there, more like some extra terrestrial creature talking to you.

The recent TV ads for Airtel are pretty good and plays on the sentiment thing that is
associated with humans in general and Indians in particular. The ad starts with an old couple (Grandma & Grandpa) in India who have a young visitor. It's their grandson from a son that
left them long ago and went to some foreign land (must be US for all I know). Maybe he fell in love with someone whom his parents did not approve of and thus left home for her. Hmmm,
the plot becomes interesting with a love affair, strict parents and stuff thrown in.

Anyway, the prodigal son has now sent his young son to go meet the grandparents and recreate the relationship. Grandpa initially is kind of angry (well, anyone in his place would be) and says something like "Why has he come now after all these years ?".

But then the 3rd generation has access to something the previous generations did not - cell phones. And ofcourse the Airtel network. He dials papa dear in the US and hands the phone
over to Grandpa. The son says "I am sorry, Dad" or something like that. Grandpa's heart
melts and he pardons the prodigal son, with tears streaming down his cheeks.

Quite a moving ad. Atleast, with a plot and duration of only some 30-odd seconds, the
creators have really done a good job. Ofcourse, will I change to Airtel due to this ad ?
No, I will stay with BSNL. While BSNL is not the epitome of service, they are not bad either.
But then, Airtel as a brand has gained some place in my psyche. Which might be of use to
them at some point of time. Maybe when I get around to getting that broadband connection
at home, which has been pending for a long time.

While I love advertising in any form, my favourite is the print media. Some recent ads from sneaker companies have been interesting and gained my admiration due to their creativity.
Will showcase them in the next few posts.